Our brand

Our store brand products can be divided into the following two product groups: casual footwear, such as fashion shoes, sneakers, canvas shoes, sandals, slippers, slip-ons and boots (“FAST Footwear”) and casual apparel, such as coats, jackets, sweaters, T-shirts, shirts, jeans and other kind of trousers and shorts as well as accessories such as bags, scarfs, caps and belts (“FAST Apparel”).

Our store brand products are available for both male and female customers. Store  brand products are exclusively sold in the PRC under the FAST brand. We focus on comfortable, high quality casual products with fashionable designs. The main target customers of the store brand products are 16 to 35 years of age living primarily in the lower tier cities in the PRC, in particular Tier 2, Tier 3 and Tier 4 cities.

All of FAST’s own brand products are designed by its in-house design and product development team. We launch four different collections of own brand products per year, one for each season. For each collection of FAST Footwear, approx. 150 newly designed styles go into mass production. In the apparel segment, approx. 100 new designs are produced each season.

Product groups

Chart: FAST product groups: Casual footwear,